Delusional Differentiation – Why it’s Probably Hurting Your Profits

I recently asked three competing vendors to tell me in a few words what differentiated them from their rivals. They did not do a good job. I was looking for differentiation as Harvard economist [...]

By |July 20th, 2022|Categories: Leadership|

Three Trilix Executives Join Dirigo as Partners

Helping Clients Develop, Grow & Transform March 29, 2022: In addition to the recent announcement that Blackburn Labs has acquired the Trilix brand and its software application development division – Trilix’s executive consulting team [...]

By |March 29th, 2022|Categories: In the News, Leadership, Press Release|
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